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"Unconventional Beginnings"

About Us

Our history

"Unconventional Beginnings"

Although our nonprofit snowboarding/ski brand is for everyone, our brand also represents those who had or have an unconventional path to the slopes.

Most of us didn't grow up in ski towns so it took some effort on our part to even be here. Some of us were first generation riders who pursued the sport even when our families and neighborhood friends didn't understand our why. We spent hours in the car, braved harsh winter conditions all just to touch some snow.

For this reason proceeds from our clothing line go to support SSBC's effort to bring more diversity and inclusion to the sport of snowboarding/skiing. We do this by teaching kids financial literacy while providing opportunities for inner city youth to have access to local ski resorts.

From Southside to the slopes we've made it.

Cheers to unconventional beginnings!

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Get you some swag!

Clothing sale proceeds go to help fund the youth in our programs. Our youth appreciate your support.

"Unconventional Beginnings"

Although our non-profit snowboarding/ski clothing brand is for everyone, our brand also represents those who had an unconventional path to the slopes.

Let's be honest most of us didn't grow up in ski towns so it took some effort on our part to even be here. Some of us were first generational riders who pursued the sport even when our families didn't understand our reasoning or our why. Spent hours in the car, braved harsh winter conditions all just to touch some snow.

Well from Southside to the slopes we've made it.

Cheers to unconventional beginnings!

"Unconventional Beginnings"

"Unconventional Beginnings"

About Us

Our history

Another Fun Filled Day On The Slopes

What's a typical Southside Day look like on the slopes?

"This is the best day ever"

14 first time ski trip attendees

Our Mission

Southside....We're Outside

As featured on Burton Snowboards Chill Foundation

Get you some swag!

SSBC Beanie

SSBC Beanie

SSBC Beanie

Community Partners - We're Better Together

Alpine Ski Center

The Red Five Crew

Making Mayhem

Regions Bank

Penultimate Development

Contact Us

Want to partner with us? Drop us a line.

Southside Boarding Volunteering and Contact Info

Help us bring Financial Literacy to the kids and inclusion to the outdoors.

"Unconventional Beginnings"

"Unconventional Beginnings"

About Us

Our history

Another Fun Filled Day On The Slopes

What's a typical Southside Day look like on the slopes?

"This is the best day ever"

14 first time ski trip attendees

Our Mission

Southside....We're Outside

As featured on Burton Snowboards Chill Foundation

Get you some swag!

SSBC Beanie

SSBC Beanie

SSBC Beanie

Community Partners - We're Better Together

Alpine Ski Center

The Red Five Crew

Making Mayhem

Regions Bank

Penultimate Development

Contact Us

Want to partner with us? Drop us a line.

Southside Boarding Volunteering and Contact Info

Help us bring Financial Literacy to the kids and inclusion to the outdoors.

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